Whilst some businesses around the country are starting to emerge from lockdown, others (such as metropolitan Melbourne – stage 4) may be
closed under even tougher restrictions. One thing has become clear, it’s no longer ‘business as usual’ and things can change very quickly.
The world as we know it has changed and we have been forced to rethink our daily routines, spending habits, exercise regimes and social
interactions. Many businesses may well be in dire circumstances, but is this the time to be trimming your marketing, or just the opposite?